How Doe Deere Became a Fashion Icon

Doe Deere is the open-minded, outspoken founder and CEO of Lime Crime Cosmetics. When people see how much Doe has contributed to the evolution of cosmetics industry over the past seven to 10 years, most are understandably mindblown at all that has been achieved, yet, when you take one glance at Doe’s passion for cosmetics and fashion that she’s held close to her heart, ever since she was a little girl, it is glaringly obvious to see how Doe Deere of Lime Crime Cosmetics has developed both the creative mind to develop such an awe-inspiring pallet of sparkly lip glosses, liquid liners and eyeshadows that boasts Lime Crimes signature neon hues, and the backbone to ensure that her vision is seen through to completion.


When she was a teenager, she was invited to prom. Doe had always seen herself as sort of a plain Jane so, for prom, she decided to wear very bright pigmented, neon tinted lipstick, nail enamel and eyeshadow. Though was absolutely bold over and how much her makeup garnered attention from people who had never given her even so much as a glance. Prom night was the start of those obsession with the notion that something as simple as wearing neon makeup could make even an average girl the belle of the ball. She decided to shift her personal style into that direction.


When she left her native land of Russia for the likes of New York, she received instruction as a fashion designer at a prestigious art college. While she attended school, she opened an eBay store called Lime Crime and sold things that she made in her free time which enabled her to earn extra money to live on. After about six months of mediocre sales of her Lime Crime fashion house, she decided to create a line of cosmetics. When the makeup palette that she sold online went viral, earning Doe Deere thousands of dollars that year, she decided to drop out of school and made Lime Crime Cosmetics the unicorn-inspired beauty brand that it is today, garnering a sort of fame that she could have never imagined for herself in her native land of Russia.


Since her meteoric rise in 2008, she has developed multiple lines of makeup including several eyeshadow palettes, assortment of neon colored lip liners, an extensive collection of glittery lipsticks and glosses, not to mention the latest addition to the family, a rainbow colored her hair extension line that is all the rage on Tumblr and any other online platform where forward thinking street fashion is all the rage.


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Cleansing Conditioner and Hair

In this article published on Bustle, it talks about what hair care products released by WEN could do to the hair. For those that have seen the infomercial of the hair care product, they may have noticed all of the great looking hair that was showcased in the infomercials. Often times, the spokes person make people believe that the contents in the bottle work miracles for the hair. The product released by WEN and advertised on Twitter and in the infomercials is supposed to be an all in one shampoo, conditioner and styling product for the hair. In other words, it not only cleans hair, but styles it and moisturizes it, giving people celebrity-quality hair.

WEN was created as a 5-in-1 formula that is meant to replace all of the other formulas that people put in their hair in order to style it. Among the products used for hair care are conditioner, shampoo, deep conditioner, de-tangler and conditioner that is left in the hair. It not only cleans out the hair, but it allows the hair to retain its natural oils. As a result, the hair is supposed to be left in a healthy and strong condition.

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According to the article, it was very effective. The images shown showcase the condition of the hair before use of the product and then after the product. It does seem to work as well as the infomercials suggest. For more info, visit